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首頁 > 菸害超乎想像>吸菸的傷害>新興菸品-電子菸>電子菸商就是菸商
轉寄好友 友善列印 │ 字級設定:
電子菸商就是菸商

2005年電子菸上市之初並未引起太大注意,但隨其吸食便利、法律空窗,加上2011年跨國菸草公司介入併購大品牌的電子菸廠後,電子菸商的廣告行銷策略,皆沿用過去百年在歐美國家行銷紙菸的相同手段推銷電子菸。

過去菸商慣用一些行銷技倆來誘惑青少年族群吸菸(詳情請見肺臟基金會專區)。現在電子菸商以「電子菸是吸菸者減害的選擇」、「電子菸可幫助戒菸」等似是而非的口號誤導民眾,用「電子菸無害」、「電子菸不是菸」引誘青少年嘗試,更以李奧納多狄卡皮歐、女神卡卡等好萊塢明星為其廣告代言...,這些行銷可能導致從未吸菸過的青少年開始嘗試電子菸或是本應戒菸的民眾卻改抽電子菸,菸商同時可賺取電子菸與紙菸的利潤,犧牲的卻是民眾的荷包與健康。

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