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首頁 > 菸害超乎想像>【新興菸品】真相>電子煙商就是菸商
轉寄好友 友善列印 │ 字級設定:
電子煙商就是菸商

2005年電子煙上市之初並未引起太大注意,菸草公司為積極開拓新成癮市場,2010年投入生產「電子煙」,2015年起推出「加熱式菸品」,2018年更砸下10億美金成立「無菸世界基金會」推廣這些「新興菸品」;加上跨國菸草公司介入電子煙商的廣告行銷策略,皆沿用過去百年在歐美國家行銷紙菸的相同手段推銷電子煙。

其實十多年前, 為了避免美國政府監管與訴訟的危機,全世界最大菸商—菲利普莫里斯公司進行分家~奧馳亞集團(Altria)負責美國境內市場、菲莫國際(PMI)則負責美國以外的全球市場。最近菸商認為「美國政府的威脅已解除」,兩家公司思考再度合併~成為市值達2000億美元的國際超級菸草集團!

更令人擔憂的是,奧馳亞集團去年以130億美元 (新台幣4100億元)收購電子煙公司JUUL Labs 35%的股份,直接參與電子煙產業,菲莫國際更是早在2015年就推出加熱菸,意圖重振紙菸市場,如今兩家公司準備再度聯手,合力針對年輕人行銷新興菸品,積極擴大成癮產品市場,在爭議中追求驚人暴利

過去菸商慣用一些行銷技倆來誘惑青少年族群吸菸(詳情請見肺臟基金會專區),隨著傳統紙菸危害的實證累積、菸害意識的抬頭、成年吸菸者罹病後陸續戒菸或死亡…,導致菸品消耗量逐年降低,菸商為避免獲利萎縮,便以「擴展成癮市場」為目標,跨足新興菸品的研發與行銷。更以「電子煙是吸菸者減害的選擇」、「電子煙可幫助戒菸」等似是而非的口號誤導民眾,用「電子煙無害」、「電子煙不是菸」引誘青少年嘗試,加上李奧納多狄卡皮歐、女神卡卡等好萊塢明星或網紅為其廣告代言...,這些行銷可能導致從未吸菸過的青少年開始嘗試新興菸品或是本應戒菸的民眾卻改抽電子煙或加熱菸,菸商同時可賺取新興菸品與紙菸的利潤,犧牲的卻是民眾的荷包與健康

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電子煙商黑白說

菸草公司有組織的推廣新型態的電子煙品,以「電子煙無害」、「電子煙不是菸品」、「電子煙是吸菸者減害的選擇」、「電子煙可幫助戒菸」之新面貌,在全球社會快速蔓延,同時,傾全力將電子煙與傳統紙菸切割,不讓電子煙沾上一絲「醜陋」的菸品惡名。

電子煙商正打著「使用電子煙是吸菸者追求健康的選擇權」,控訴反對者以道德打壓,若一旦開放新興菸品,不但難以幫助吸菸者戒菸、更可能害他們變成多重尼古丁的『菸品』使用者,更造成有利於吸菸且無法戒除新興菸品的社會環境;研究已證實電子煙無論在開放或嚴管的國家,都以「傳染病」或「流行病」的方式吸引青少年使用,侵蝕著全民的健康。

最令人擔憂的是,紙菸盛行百年後才找到戒菸的方法,電子煙等新興菸品正式上市不到十年,目前還沒有可以戒除的方法,一旦開始使用新興菸品,有將近七成會成為多重尼古丁商品使用者。

錯誤一

電子煙可以幫助戒菸

WHO世界衛生組織:「沒有證據證明電子煙是安全且可以幫助戒菸!」

WMA世界醫師會「電子煙完全不能等同經科學方法證實有效的戒菸方法。」

錯誤二

電子煙是吸菸者減害的選擇

WHO世界衛生組織:「電子煙多含尼古丁、丙二醇、重金屬或其它有毒化學物質,不但易導致上癮,人使用者亦可能有致命危險!」

WMA世界醫師會「戒菸應尋求正確管道!電子煙缺乏嚴謹的化學、動物實驗和臨床試驗,不論在戒菸治療輔助的功能性或菸品替代物的安全性上,均未確立。」

錯誤三

電子煙不是菸品、電子煙不會上癮、電子煙無害

WHO世界衛生組織:「電子煙內含尼古丁一樣會成癮,無助於戒菸!」

WMA世界醫師會「電子煙之尼古丁含量未知,使用者實際吸入量亦屬未知之數,具有導致尼古丁中毒之潛在危險。」


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